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Case Study: Year-End Gift Boxes for GHTK

Showing appreciation to employees for their dedication and hard work is crucial in fostering a positive work environment. In this case study, Tie The Ribbon partnered with Giao Hang Tiet Kiem, a leading delivery service provider to create custom gift boxes for their employees to celebrate their collaboration throughout 2022.


Client Background

Giao Hang Tiet Kiem is a leading Vietnam-based logistics and delivery service provider that offers reliable and efficient solutions to businesses and individuals alike. Their commitment to excellence has made them an industry leader and a preferred partner for many clients.


Project Overview

As 2022 drew to a close, Giao Hang Tiet Kiem approached Tie The Ribbon with an intriguing request. They wanted to create ten bespoke gift boxes to express their appreciation for their hardworking employees, who had contributed to the company's success throughout the year. This project presented an exciting challenge for Tie The Ribbon, as they had the opportunity to work with a prestigious company like Giao Hang Tiet Kiem.


The target recipients of these gift boxes were young professionals working in the fast-paced and demanding fields of creativity and design, making it essential for the gift boxes to strike a balance between style and functionality. To cater to their needs, the gift boxes need to be youthful, portable, and durable.


Gift Selection and Brand Identity

After careful consideration and discussions, Tie The Ribbon curated three distinct gift box options for Giao Hang Tiet Kiem to choose from.


Each set featured unique items that aligned with the desired criteria:

Set 1:

Yên Corner's Gift Of Life cards

Furiin notepad

1 Kaco premium gel pen


Set 2:

Ôm Project germination plate

UNITE Design notebook

A set of 5 Kaco gel pens


Set 3:

1Life herbal pack for eyes

Tòhe notebook

A set of 5 Kaco gel pens


To further personalize the gift boxes, Tie The Ribbon incorporated Giao Hang Tiet Kiem's branding and added printed paper tags to each box. We made sure to incorporate GHTK's branding elements, ensuring that the gift boxes were a true representation of the company's values and culture. This attention to detail helped reinforce the connection between the gift and the company, making the gesture even more meaningful.


Execution and Delivery

Tie The Ribbon managed to complete the customization and packaging process for all ten gift boxes in just one day. Once finished, the gift boxes were promptly delivered to the recipients' doorsteps. This quick turnaround time helped ensure that Giao Hang Tiet Kiem's gesture of appreciation was well-timed and impactful.


Conclusion

By partnering with Tie The Ribbon, Giao Hang Tiet Kiem was able to deliver personalized and thoughtful gift boxes that resonated with their employees. The employees who received these carefully curated gift boxes were deeply touched by the gesture. The project's success reflects the importance of tailored gifting solutions and the value of working with a dedicated gifting partner like Tie The Ribbon.



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