One way to keep employees motivated is by recognizing and rewarding their hard work and dedication. In this case study, Tie The Ribbon partnered with Genie, an audio-based Q&A platform for young people, to create custom gift boxes for their interns. This project aimed to show appreciation, boost morale, and foster a positive work environment.
Client Background
Genie is a Q&A audio platform that connects influencers with their fans. Developed by a team of Vietnamese professionals, the platform allows influencers to communicate and interact with their audience in a more personal way.
As a growing business, Genie understands the value of keeping their employees motivated, particularly their interns. To show their appreciation for the hard work and dedication of their interns, Genie decided to partner with Tie The Ribbon to create customized gift boxes. These boxes were meant to encourage the interns during their time at the company and strengthen their connection to the brand.
Project Overview
Understanding the significance of employee motivation, Genie approached Tie The Ribbon to create 50 custom gift boxes for their interns as a token of appreciation and encouragement during their internships.
With a clear brief and budget in mind, Tie The Ribbon set out to choose the most practical and suitable gifts for the interns. They also focused on incorporating Genie's brand identity into the design of the gift boxes. After receiving notebooks, lanyards, and badge holders from Genie, Tie The Ribbon began selecting additional gifts, assembling the boxes, and getting them ready for delivery.
Gift Selection and Brand Identity
One of the primary challenges in creating custom gift boxes is selecting items that are both practical and appealing to the target audience. Taking into consideration the preferences of the young recipients, Tie The Ribbon conducted thorough research and handpicked a selection of items that would resonate with the interns.
We also ensured that Genie's brand identity was prominently featured in the box's design, creating a cohesive and memorable gifting experience. By incorporating Genie's brand colors and logo, we were able to strengthen the connection between the interns and the company, further promoting a sense of belonging and loyalty.
Each gift box included the following items:
1 x notebook
1 x lanyard and badge holder
1 x ceramic mug
1 x coaster
1 x custom-designed gift box by Tie The Ribbon
Execution and Delivery
Tie The Ribbon successfully assembled, packaged, and delivered all 50 gift boxes within one afternoon. The following morning, the gift boxes were received by the interns at Genie, who expressed their gratitude and satisfaction with the thoughtful gesture. The prompt delivery and high-quality presentation of the gift boxes exceeded Genie's expectations and left a lasting impression on the interns.
Conclusion
By providing their interns with custom gift boxes, Genie was able to demonstrate their commitment to employee motivation and well-being. This thoughtful gesture not only boosted the interns' morale but also fostered a positive work environment that encouraged creativity, collaboration, and dedication to the company's mission and values.
Tie The Ribbon's tailored approach to gifting solutions and our commitment to client satisfaction ensured that Genie's interns felt appreciated, motivated, and connected to the company's brand and values.
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